Blogs

Running a successful nonprofit comes with a unique set of challenges. The very nature of your organization means tight budgets and limited resources. But maintaining a digital presence in today’s internet age can help you raise money and spread awareness. Specifically, you can reach broader audiences, generate funds, and help those in need. Consider this: Of the 18- to 29-year-olds who increased their charitable giving during the Covid-19 pandemic, 25% said they want their favorite nonprofits to communicate with them via social media. So, how robust are your nonprofit’s social media...

A firm grasp of generational differences can help you pinpoint your target audience. It’s important to consider the product or service you’re selling and the age groups they’re meant for. Business demographics span the gamut, so brands need accurate marketing and advertising strategies in order to grow. Will Gen X or Gen Z benefit more from this particular product? Are you looking to corner the baby boomer market, or are millennials more in your wheelhouse? Let’s unpack everything you need to know about leveraging age demographics in a world full of drastic generational differences. Age...

Keep your A-team on board! Dive into these proven retention strategies in professional services and cultivate a workforce that thrives. Due to factors like economic uncertainty, a shift to remote work, and early retirement, service-based companies have a new incredibly high turnover rate of 13.4%. Professional services like accounting, legal work, and marketing have chronically had lower retention rates, but the current state of the market has catalyzed a turnover spike. Employee turnover doesn’t have to be a casualty of recent shifts in professional services. Improving retention may be an...

Between costs like rent, inventory, and payroll, it can be hard for businesses to cover expenses. Even if you have enough cash on hand to fulfill your obligations, an unexpected cost could derail your operation. Could a business credit card help? High interest rates might make you hesitant to open up a credit card for your business; however, obtaining a business card can be advantageous in certain circumstances. But before determining if this financial tool is right for your business, you first need to know its ins and outs. Why Should a Small Business Have a Credit Card? The idea of charging...

The current economic environment is incoherent and unpredictable, and the gap between available labor and expected growth grows wider every day. A pivot in consumer behavior toward eCommerce seems to have led to a noteworthy overhaul of supply chain management processes. The traditional business model—with its focus on shipping bulk to stores and distribution centers—has been disrupted by eCommerce, requiring adjustments in operational structures and labor requirements. Warehousing has taken on a new role with much more expansive and complex operations. The eCommerce market in the United...